B

Berkeley

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B

Berkeley

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Mayfair, London · Est. mmxxiv

Berkeley

Quiet Luxury · Fine Tobacco · Crafted Character

Discover the Range Trade Enquiries
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The Collection

Flavor as
Accent,
Not Identity

Berkeley occupies the space where restraint becomes the most expressive act. Each variant is composed around a single philosophy: that distinction in tobacco, as in tailoring, resides in the quality of the cloth — not the loudness of the pattern.

Our range spans three formats, eight expressions. From the elongated elegance of the ICON 120mm to the natural-leaf intimacy of our cigarillos, every product is engineered for markets where discernment is the entry requirement.

King Size · 84mm

Berkeley
Classic

The foundation of the house. A structured, balanced smoke for the connoisseur who finds sufficiency in restraint.

BlackDoré
01

Cigarillos · Rich Cherry

Berkeley
Rich Cherry

Berkeley Rich Cherry Cigarillos pack

A burst of dark fruit. Natural-leaf wrapper, hand-selected tobacco. Series III/VIII.

Rich CherrySeries III/VIII
02

Cigarillos · Vanilla Reserve

Berkeley
Vanilla Reserve

Berkeley Vanilla Reserve Cigarillos pack

Smooth and creamy. The Vanilla Reserve speaks to the growing appetite for premium small-format cigars in travel retail. Series IV/VIII.

Vanilla ReserveSeries IV/VIII
03

“Crafted for markets where the customer already knows
the difference — and expects the brand to know it too.”

Heritage & Philosophy

The
Berkeley
Standard

I

Mayfair Provenance

Berkeley draws its name and sensibility from London’s most composed quarter — a district synonymous with understated wealth and inherited taste.

II

Flavor as Refinement

We occupy a deliberate space between characterless premium and aggressive flavored mass-market. Flavor, used with precision, is the mark of a sophisticated house.

III

Selective Distribution

Berkeley is not available everywhere. Duty-free corridors, curated travel retail, and select specialty trade only. Scarcity is not strategy — it is consequence.

“There is a customer in every major city in the world who has grown tired of being sold to. Berkeley is made for them.”

Berkeley House, London

The brand emerges from a conviction that the luxury tobacco segment has been left uncontested — dominated at one end by legacy houses resting on heritage, and at the other by flavored products competing on novelty.

Berkeley enters the gap: a brand with credible European character, a coherent visual identity, and a product philosophy rigorous enough to survive the scrutiny of a serious buyer.

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SKUs at Launch

0

Core Formats

GCC

Primary Market

Trade & Distribution

Partner
with
Berkeley

The Universal Tobacco Specialist FZ LLC

United Arab Emirates

Duty-Free & Travel Retail

Berkeley is engineered for the travel retail channel — category-appropriate positioning, premium shelf presence, and packaging designed to convert at point of decision.

GCC, Southeast Asia & CIS

Our priority distribution territories. We are actively seeking exclusive and non-exclusive partners with established duty-free, specialist retail, or HoReCa relationships in these regions.

Trade Support

Full brand catalogue, product samples, and commercial terms available upon request. Co-marketing opportunities considered for strategic partners in key corridors.

Trade Enquiry

For distribution & wholesale only

We respond within 48 hours. All enquiries are treated with complete discretion.